Invite-only roundtable on agentic AI for SEA commerce growth
Overview
K[AI]ZEN Playbook by beBit Tech, in collaboration with Novarch, brought together Southeast Asia's commerce leaders to explore human-centered Agentic AI through curated conversations and an elevated dining experience.
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The Challenge
beBit Tech needed a strategic platform to educate retail and eCommerce leaders on human-centered Agentic AI while introducing its solutions to new brands.
Beyond awareness, the campaign aimed to build credibility, foster meaningful connections, and generate qualified leads through an exclusive executive experience.
The Solution
Novarch transformed the campaign into an executive experience by bringing together selected CXO leaders for an invitation-only evening of learning and connection.
Through insightful discussions, live demonstrations from beBit Tech and their partners CrescoData and Omnichat, and a curated networking dinner, the event positioned beBit Tech as a trusted leader in Agentic AI.
The Result
K[AI]ZEN Playbook successfully brought together 40+ CXO leaders, marketing executives, and MarTech practitioners from Southeast Asia's eCommerce and retail ecosystem.
The event featured industry leaders including Cesare A. Guerreri (Chief Digital Officer, L'Oréal Malaysia & Singapore), Wai Ken Wong (Country Manager, StashAway Malaysia), Anthony Tan (Senior Account Director, Omnichat), Matej Urban (Regional Director, ZALORA), and Rizal Kamal (Founder & CEO, LOL Asia), with Erica Yoong (Marketing Director, SEA, beBit TECH) moderating the discussion.
Beyond delivering the event, Novarch created a platform that sparked meaningful conversations, strengthened industry relationships, and positioned beBit Tech as a trusted thought leader in Agentic AI.
Key Deliverables
Event Branding & Creative Direction
CXO & Audience Outreach
Guestlist Invitation Management
PR Media Coverage
Speaker Sourcing & Content Curation
Event Website Design
Event Production & Management
Photography & Videography
Total Event Attendees
Website Visits
Social Media Reach
“Through thoughtful creative design and targeted executive acquisition, Novarch delivered a private CXO event that drove high-intent leads and real engagement.”
LEO TAN
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Regional GM & Head of SEA at beBit TECH
