ASEAN’s flagship MarTech conference for leaders scaling across Southeast Asia
Overview
re:source, a flagship ASEAN MarTech conference by OpenMinds, was developed in collaboration with Novarch, convening 500+ leaders to address scaling challenges across Southeast Asia.
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The Challenge
Launching their first conference, OpenMinds required support to bring re:source to life — extending beyond their MarTech expertise into CXO outreach, media engagement, content strategy, and ecosystem partnerships across the region.
The Solution
Launching their first conference, OpenMinds had the vision—Novarch helped bring it to life.
Through strategic promotion, sponsor partnerships, and curated outreach, re:source became more than an event, evolving into a platform for connection, visibility, and growth across ASEAN.
The Result
Novarch played a key role in bringing re:source to life at M World Hotel, Petaling Jaya—convening over 500 attendees across ASEAN, from CXOs to marketing leaders and MarTech practitioners.
Working alongside OpenMinds, we led promotion, outreach, and partnerships—shaping the conference into a platform for meaningful conversations and regional growth.
Key Deliverables:
Promotion & go-to-market strategy
Social media & content strategy
CXO and audience outreach
Media engagement
Speaker sourcing & content curation
Sponsor & partner acquisition
Brand ambassador curation
Regional ecosystem building
The conference became a platform where connections translated into partnerships and growth.
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"Working with Melly and Wazir never felt like outsourcing. They understood our vision, hustled alongside us, and helped us reach new speakers, media, and community leaders."
Daryll Tan
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Co-Founder & Director at OpenMinds Group
